Professional Experience

Matt Yuskewich Consulting, LLC
Founder and Creative Director May 2023 — Present

  • Provide creative direction to supplement skills of agency and in-house teams

  • Copywrite for advertising and branding across all media

  • Author brand strategy, including positioning, messaging, architecture, and nomenclature

  • Consult with organizations and agencies on operations, process, and organization

160over90 (an Endeavor company), Columbus, OH & Philadelphia, PA
SVP, Business Strategy December 2019 — May 2023

  • Managed a team to identify new business opportunities, win engagements (~66% win rate in 2022), and provide growth opportunities to the agency

  • Monitored and optimized pace to sales goal ($30MM in 2022)

  • Optimized, coached, and mentored participants of pitch processes. Improved marketing content

    at every step of the sales process.

  • Served across 160over90 and Endeavor leadership groups to consult on branding capabilities

    and company positioning

Managing Director August 2017 — December 2019

  • Led the business operations of all satellite offices (Ohio, California, Florida)

  • Spearheaded growth plan for Midwest presence, including space build-out, staffing plan (grew

    400% in two-year period), financial projections, and hiring, marketing, and promotion

Chief Creative Officer September 2016 — August 2017

  • Led the development of brands and multi-year advertising campaigns against a book of business totaling $7-10MM in fees annually

  • Recruited and retained staff across creative, account, project management, and operations disciplines

Ologie, Columbus, OH
Executive Creative Director April 2015 – August 2016

  • Led efforts to restructure agency into studio model

  • Spearheaded majority of new business efforts to secure relationships with top-tier clients


Creative Director September 2010 – April 2015

  • Defined the processes and positioning of the agency

  • Engaged prospective clients to develop new business

  • Led and managed more than 40 designers, writers, and developers to create work that effectively

    exceeded clients’ goals and earned the agency new business

  • Refined the agency’s digital offering and educated all staff on best practices

  • Led teams to produce compelling creative work for clients

  • Developed thought leadership pieces for the agency

Writer & Senior Writer March 2007 – September 2009

  • Led creation of work for first major public institution, making the agency an industry leader in a new vertical

  • Crafted work that defined a new category for the agency

IBM iX (formerly Resource Interactive), Columbus, OH
Writer August 2007 – January 2008

  • Learned best practices for writing in digital media

  • Developed content for Fortune 500 brand websites

  • Participated in major new business pitch efforts

Majority Strategies, Columbus, OH
Project Lead April 2004 – February 2007

  • Wrote copy for more than 1,500 projects

  • Responsible for setting advertising strategy in elections ranging from local to senatorial,

    gubernatorial, and presidential races

  • Managed the full production process of hundreds of print projects simultaneously

  • Often guided projects from concept to delivery in timeframes under 72 hours

EDUCATION

Bachelor of Arts, Miami University - Oxford, OH (May 2003)

SELECTED CLIENT LIST

Alliance Data / Cardinal Health / Cleveland Cavaliers / Coca-Cola / Columbus Blue Jackets / Columbus Museum of Art / Denver Broncos / Food Network / Georgia Tech / Invesco QQQ / JP Morgan / Legg Mason / Michigan State University / Nationwide / Northwestern University / Oregon State University / Procter & Gamble / Purdue University / Tulane University / University of Arizona / University of Missouri / Scotts MiracleGro / Stanford University / UFC / University of California, Berkeley / University of Illinois / Vontobel / Yale University